The Fire And Dave’s Killer Bread Will Partner To Impact The Portland Community

Portland, OR (December 18, 2025) – The Portland Fire and Dave’s Killer Bread®, the Portland–born organic bread and snack brand, today announced their partnership ahead of the Fire’s 2026 debut season. As part of the brand’s 20th anniversary celebration, Dave’s Killer Bread becomes the first-ever bread partner of a WNBA team. The partnership demonstrates the brand’s excitement and investment in women’s basketball, while celebrating and supporting their hometown in Portland.

“As a brand that originated right here in Portland, Dave’s Killer Bread is part of the fabric of our local community and cares so deeply about impacting Portland,” said Portland Fire Interim President, Clare Hamill. “Their journey mirrors the Fire’s own story: local roots, global reach, and a belief that greatness starts with giving back. We cannot wait to bring this partnership to life.”

To kick off the partnership and the new year, Fire fans will have the opportunity to enter to win a full year of Dave’s Killer Bread. The Fire’s partnership with Dave’s will be integrated into the team’s game experience, highlighted by special giveaways, in-game contests and product sampling. The partnership will also feature the debut of “Breaking Bread,” which will shine a spotlight on the Fire’s new athletes.

Additionally, Dave’s will install the “Dave’s Killer Craving Station” that will fuel all athletes with healthful DKB products at the Fire and Portland Thorns dual-sport, world-class performance facility, slated to open in early 2026.

To celebrate the launch of the partnership, the two brands welcomed guests to the 33rd annual Safeway Winter Wonderland powered by Dave’s Killer Bread at the Portland International Raceway last week. Portland Fire General Manager, Vanja Černivec, welcomed guests with team giveaways, and all ticket proceeds benefitted Sunshine Division, a Portland nonprofit that has been providing free and immediate food relief to local families and individuals since 1923.

This partnership comes as the iconic local brand celebrates its 20-year anniversary, after first debuting at the Portland Farmers Market two decades ago. Dave’s has since become America‘s leading organic brand, with a loyal fanbase affectionately known as “BreadHeads.” Featuring a stacked lineup of killer products from bread to snack bars, Dave’s pioneered the organic seeded bread category and has since expanded to 33 varieties of whole grain organic products.

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About the Portland Fire
Portland Fire is one of the Women’s National Basketball League’s newest franchises, making its official on court debut in 2026. Owned by RAJ Sports – led by Alex Bhathal and Lisa Bhathal Merage – the team is more than a franchise; it’s the revival of a movement, honoring the legacy of the original Portland Fire while blazing a bold new path forward. Based in Portland, Oregon, the global epicenter of women’s sports, Portland Fire is rooted in the Rose City’s enduring resilience, spirit, and passion for sport.

About Dave’s Killer Bread
Rocking the bread and snack aisles with delicious whole grains comes naturally to Dave’s Killer Bread. First introduced at the Portland Farmers Market in 2005, it is now the nation’s best-selling organic lifestyle brand with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave’s Killer Bread pioneered the organic seeded bread category and offers 33 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave’s Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at daveskillerbread.com.

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