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This is Portland. And in 2026, this is the city that will bring the game back. Welcome to the Portland Fire. Reborn.  

Portland Fire Wordmark

The Portland Fire word mark is inspired by the 12 bridges that connect our city. Crafted from the organic beauty and architectural precision of the bridges that brings our community together. Intentional letter forms that keep Portland weird.

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“P” Icon

The Portland Fire “P” represents the city we play for. The silhouette of Mt. Hood graces the top of our icon. The flares and curves of the P are inspired by the elegance and strength of a rose.

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Rose Icon

The Rose Icon represents the fire that burns from within and the passion for our city. – A powerful nod to the “Rose City” symbolizing beauty and strength. Where the petals become flames and the flames rise high.

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The Rose Icon represents the fire that burns from within and the passion for our city. Our home is always at the center of who we are.

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